http://www.atmel.com/about/news/release.aspx?reference=tcm:26-56593
Atmel Launches Atmel | SMART - a New Brand of 32-Bit Micro
June 9, 2014 - Atmel Corporation (NASDAQ: ATML), a global leader in microcontroller (MCU) and touch solutions, today announced the company has launched Atmel® | SMART™, the new brand of ARM®-based microcontrollers and has expanded its SMART portfolio with new SmartConnect SAM W23